Aditi Bhonsle is a global research and analytics leader with over two decades of experience in driving digital insights and business decisions using technology. As the Vice President of Research and Analytics at Borderless Access, she oversees a global research portfolio, managing high-performing teams and delivering advanced digital research solutions that enable businesses to make data-driven marketing and strategic decisions. She plays a pivotal role in talent development, mentoring, and training research professionals, ensuring the highest standards of analytics-driven insights for global organizations. With a proven record of accomplishment in research leadership, Aditi has advised and collaborated with Fortune 100 companies across industries, specializing in brand strategy, consumer behavior, and advanced analytics. Her ability spans brand health measurement, customer experience, usage and behavior analysis, segmentation, and predictive analytics. A recognized thought leader in the research and insights space, Aditi regularly publishes industry perspectives and speaks at global conferences on emerging trends in digital research and consumer behavior. With a professional background spanning over two decades, she has made impactful contributions at TNS (now Kantar) and Cross-Tab (now Course5i), where she directed and managed client engagement programs for technology giants such as Microsoft, Cisco, Lenovo, and HP. Aditi holds a postgraduate degree in Physics from the University of Mumbai and has completed a postgraduate management program for senior executives from IIM Indore. She also serves as an academic council member on a top tier 2 management institute where her role involves contributing towards the research curriculum, ensuring its alignment with industry needs and emerging trends in data-driven decision-making. Beyond her professional endeavors, she is deeply committed to animal welfare, actively supporting vaccination, sterilization, and rehabilitation programs for stray and rescued animals.
